To put it simply: yes, which web hosting solutions you choose most definitely do affect your SEO. The question of how your SEO is impacted however is a multifaceted one. Here, we’re going to look at the many aspects of your hosting service that can impact your Google ranking and, thus, your website’s traffic.
Where your hosting is matters
When you buy web hosting, you should consider amongst other factors where it’s located. In order to determine the relevance of websites to linked search queries, the location is something it will factor. For instance, if you’re a local business, you choose a hosting service that is located near you.
Secure web hosting is crucial
Websites that aren’t secure simply do not get pushed on Google as well as secured sites. Many business web hosting services provide security certificate procedures as part of their standard deal. Not only is it essential for your SEO, but it helps visitors build trust in the website.
Unlimited website hosting can reduce your downtime
Many domain hosting services have a cap on the bandwidth of your website. As such, if your site goes over the allocated amount of data, you can get billed, but your website might also go down. As such unlimited bandwidth hosting is the most secure option.
Quality web hosting offers better quality and speed
The site’s performance and speed are going to be affected by how the hosting provider manages their servers, both physically. Finding quality web hosting providers is essential, as your website is more likely to be stable, have less downtime, and to load pages much more quickly. All of these factors affect your search engine rankings.
Hosting consistency affects it, too
By consistency, not only do we mean that it’s important to choose a web host who is reliable and offers less downtime. We also mean that SEO improves for those who stick with a hosting provider, rather than changing from one to another. Not only can changing your site location cause downtime, but a lower quality hosting plan can result in a site that’s slower, less secure, and more prone to problems, each of these factors negatively impacting your SEO. Then again, improving your website with a higher quality web hosting service can be good for it, too.
Choose quality web hosting for the sake of your search engine optimisation
In conclusion, there are a myriad of aspects related to your web hosting that impact your SEO, including the following:
1. Page load speed
5. Website consistency
6. Performance and quality
When you’re looking for a web host, price shouldn’t be the only thing that matters. You need to find cheap unlimited web hosting that’s fast, that’s secure, and that’s consistent in its quality. Then you can rest assured that you’re not risking your Google rankings and one of the most effective organic marketing methods on the internet.