How Digital Transformation Has Been Accelerated by COVID-19

By: nirvaris  |  September 14, 2020
Transformation led by technology is paramount for any company these days

Digital transformation (DX) has been accelerated by COVID-19 in a number of fields with more businesses now making the switch than ever before. Pre-pandemic transformations were mostly driven by customer-centric needs along with the desire for more efficient and flexible processes, but COVID-19 has introduced more urgency into the situation.

There is now an increase in demand for remote digital services such as unlimited web hosting, better cybersecurity and cloud communication options. Health and safety in the workplace, social distancing, increased collaboration and adaptability are also the driving forces behind digital transformations. Digital transformation has also become essential to many businesses ’ survival.

How has COVID-19 brought limitations?

The pandemic has meant that many businesses have had to adapt to working within certain constraints. Businesses have had to quickly identify and work on any weak points as well in order to survive. Competition has become more fierce and brought about a survival of the fittest situation.

The companies that have been able to adapt the quickest to the limitations introduced by COVID-19 have been the most successful. Others have simply had to change and innovate in order to stay alive.

Has technology such as unlimited web hosting become essential?

Technology has quickly become a necessity. Certain industries have had to completely change the way they do things. For example, restaurants and eateries have had to implement new tech in order to keep customers ordering online.

Many companies have sent their employees to work from home, and some on a permanent basis. This has greatly affected cybersecurity and other IT issues. Businesses must now rely on outsourcing IT services such as unlimited web hosting and data storage.

What are the new distribution channels?

The new business context brought about by the pandemic has meant that many companies have had to make the shift to new channels in order to reach out to customers and distribute their products. This transition has been challenging in itself and has required outsourcing more services, particularly in IT and digital marketing.

New distribution channels are digital and this is more difficult for companies that haven’t got very far along their digital transformation journey. Whereas, more successful eCommerce stores have become more established online and outsourced fulfilment to third parties. It’s up to businesses to leverage which channels work best for them from the manufacturer to the customer.

Why are businesses outsourcing remote services and staff?

The digital transformation has changed the way businesses hire staff and services. In some ways, the accelerated transition has given businesses the advantage in that they can know hire from a wider talent pool remotely. It’s commonplace to outsource certain services including HR, administration, customer service and IT services such as unlimited web hosting.

The COVID-19 pandemic has almost forced many businesses to hurry their digital transformation in order to survive. While new technology has many benefits and streamlines business processes, some companies have struggled to keep up. With the changes the pandemic brought, we can only expect to see more companies making the switch.

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