What is WordPress SEO and How Does it Work?

By: nirvaris  |  December 21, 2020
Search engine optimisation for websites made in WP
An overview on SEO for WordPress


What Is WordPress?
WordPress is a popular content management system (CMS), which allows the user to create and manage their website. From e-commerce to blogging to portfolio websites, WordPress caters for large and small businesses. Starting in 2003 as a blogging platform and grown into the versatile CMS we know today. See below a few examples of websites that you can build through WordPress:

Blog – Where the blog owner shares lifestyle tips, receives recipes, photos or tutorials on their interests or skills.
● E-Commerce – An e-commerce website allows you to sell services or goods online.
● Portfolio – This is typically used to show off your design, etc skills to potential employers or clients.
● Business Website – Every business needs a website. Building one through WordPress allows your customers to contact you to schedule an appointment to inquire about a service or product or as you for a quote.
● Forums – A Forum site is where people go to ask and answer questions.

What is SEO?
Search engine optimisation (SEO) is an online promotion technique website owners use to persuade search engines to make their site show up as high as possible in the search results. The search engine will scan your website’s content and match you to the correct user. The better optimised your website is, the higher on the search engine list your site will appear leading to more traffic.

What Is WordPress SEO And Why Is It Important?
Merely having your website with WordPress doesn’t automatically make your SEO rank well, you still need to do some work to your site to help boost your ranking. Thankfully WordPress makes this process a little easier, especially for beginners or less experienced users.

To optimise your site and gain organic traffic, you can make a few fundamental changes to your website. These may include but not limited to:

Providing The Best Content
What you write in your content is vital for your website’s optimisation. It should be engaging yet informative and provide the answers your viewer is looking for. When writing your content, think about what search terms will be used to find your site and incorporate them within. There are many keywords that you should fit into your content, do some research into the importance of keywords and implement them into your site in a way that makes sense and is not obvious to the viewer.

Choosing The Right Hosting Provider
Having the right hosting provider will help boost your SEO. Choose a provider that is reliable and offers good site speed. Having poor site speed or security vulnerabilities can be detrimental to your site’s performance. Many hosting providers offer great services at affordable prices so do your research before committing.

Set Up A Sitemap
Search engines such as Google or Bing use sitemaps to assess your WordPress site and understand the hierarchy of the pages on the site. The more structured your website the better you will score on search engines.

SEO is essential to a website’s success, so make sure you use our tips and get up to speed with all angles of tackling your SEO through WordPress.

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